An outdoor LED sign is a flat panel display, which uses an array of light-emitting diodes as pixels for a video display. Their brightness allows them to be used outdoors where they are visible in the sun store signs and billboards and in the recent years they have also become commonly used in destination signs on public transport vehicles.

Outdoor LED signage can be used by any type of businesses, particularly small to medium size companies that have little to no budget for their advertisement. The following are reasons why you should use outdoor LED signs;

1) Brighter

Many business owners use outdoor LED signage because of these types of signs which are much brighter than other types of outdoor signage. Therefore, brighter signs grab more attention and are visible even at greater distances. Both full color and single color outdoor LED signs remain highly visible in direct sunlight.

2) Affordable and effective advertising

The initial cost of purchasing LED may be pricey but they are cost effective and cheaper in the long run. It can also help to save money since one do not have to spend when you need to change the display on the sign, also LED signage lights consume less energy and require only little maintenance. More so, there is no need to spend time or money in changing the design or hiring people to install new signs.

3) Longer lasting

LED signages are durable compared to traditional lighted signs. They are made from non-breakable materials and lasts longer requiring only minimal repairs and maintenance. This is because LED modules have longer life spans.

4) Highly attractive

Graphics and visuals attract and convey more information than words alone. It helps improve the aesthetic appeal of the place. This is the reason why LED signs are widely used in public places such as school led signs, train stations and airport.

5) Less electricity consumption

The key strength of LED signage is the reduced amount of power consumption. An outdoor led sign consumers 2 to 4 times less electricity when being compared to signs that uses neon or incandescent bulbs. Your business becomes more environmentally friendly by helping reduce carbon footprint.

6) Make people remember your business

Most people tend to forget what they see on traditional media. Outdoor LED signage gives you an advantage as people can remember it for a longer time and tend to go for brands that they are familiar with. So when they need something that their business can offer, there is a huge chance they will remember the message you bring to them. This help to ensure that you have meaningful and fresh messages, informative updates, appealing graphics.

7) Customize advertising

LED signage can keep pace with changing situations, weather conditions. It allows you to customize your advertising message for your target audience. You can change the message, text, graphics, signs anytime you want and more often to match your business goals and meet your audience’ needs.

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