If you have a Business LED Signs or are thinking about investing in one and would like to know how you can use it to increase the number of people coming through your font doors, read on.
I am going to start with a list of 5 things you can do then I will give some details on each one.
- Advertise A Sale
2. Consistently Update Messages
3. Advertise by Time of Day
4. Use Community Messages To Build Loyalty and Awareness
5. Use Time/Temp To Program People To Read Your Sign
One of the quickest ways to generate traffic is to have a sale. Let’s say you are crawling your way through a Tuesday and nobody is coming in. You can create a spur of the moment sale using your Business LED Signs. “10% off for the next 10 customers” or “All Batteries on Sale” or “Buy Flowers For Someone Special – $10 Off”. LED Signs allow you to instantly create a sale and they allow you to stop a sale just as fast. Once you have generated some traffic simply change your message on the LED Sign and your sale is over.
If you never change your messages on your Business LED Signs, people will stop looking. Stale content will kill the effectiveness of your sign. You should update your messages DAILY. It only takes a few minutes and it will help keep people looking. They will be looking for your latest specials, sales, etc..
Advertising by time of day is a POWERFUL method of creating impulse traffic. In the morning you advertise breakfast burritos, sandwiches at lunch, and milk at night. If you own a mechanics shop you can put “Hot Coffee While Your Car Is Serviced” in the morning and “Get Your Headlights Replaced Here” in the late afternoon or evening. Use your imagination and you will reap the financial benefits.
When you put messages about your community on your sign people will watch to see what is going on. Is there a new play coming? Is there an Amber alert? Will the schools be closed tomorrow? As people are watching for these messages they will be reading your sales messages. These messages will also build a connection between your business and the reader so that when they need what you offer, they will think of you first.
When you display the time and temperature on your Business LED Signs you are programming the thousands of people who pass your business every day to look at your sign to get the that info! Everyone wants to know what time it is and what the temperature is. They can’t help but look, even if they already know! While they are waiting for that info they are reading your sales messages.
Hopefully this article has shown you ways you can create traffic using Business LED Signs. The possibilities are really only limited by your imagination. Figure out why someone would want to look at your sign. Figure out why someone would want to come into your business. Build your messages around those things. If you do that you can sit back and watch the traffic roll in.
Check out with http://luxledsigns.com/ for more informations and help.